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Keywords: COVID-19 disruptions
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (4): 708–720.
Published: 24 October 2023
... © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only B2B sales success Digitalization COVID-19 disruptions The practice of business-to-business (B2B) sales has inevitably been disrupted by the COVID-19 pandemic crisis and this has encouraged...
