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Keywords: CSR
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Journal Articles
Does CSR contribute to firms’ open innovation? Evidence from China
Available to Purchase
Journal of Business & Industrial Marketing (2025) 40 (2): 339–360.
Published: 19 December 2024
... and appropriation. This paper aims to investigate whether firms’ engagement in corporate social responsibility (CSR) contributes to their open innovation, considering the contingency factors of technological capability, environmental dynamism and state ownership based on capability and motivation perspectives...
Journal Articles
The Matthew effect in talent management strategy: reducing exhaustion, increasing satisfaction, and inspiring commission among boundary spanning employees
Available to Purchase
Journal of Business & Industrial Marketing (2022) 37 (3): 477–496.
Published: 10 June 2021
.... The Matthew effect Training/Development Talent management strategy Burnout/cynicism/inefficacy Sales commission Return on investment/bottom-line financial performance Choice architects/satisfaction with job and life/coping strategies Gender CSR SEM COVID-19 Job satisfaction Life satisfaction...
Journal Articles
Effect of B2B advertising on firm’s market value: CSR as a strategic complement
Available to Purchase
Journal of Business & Industrial Marketing (2020) 35 (5): 895–908.
Published: 10 January 2020
...Shuojia Guo; Seokyoun Hwang; Chenglu Wang Purpose This paper aims to examine the B2B advertising effect on firm’s market value and whether/how its effectiveness can be enhanced with corporate social responsibility (CSR) strengths. Design/methodology/approach The authors propose that CSR can...
