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Keywords: CSR
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (2): 339–360.
Published: 19 December 2024
... and appropriation. This paper aims to investigate whether firms’ engagement in corporate social responsibility (CSR) contributes to their open innovation, considering the contingency factors of technological capability, environmental dynamism and state ownership based on capability and motivation perspectives...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (3): 477–496.
Published: 10 June 2021
... strategies Gender CSR SEM COVID-19 Job satisfaction Life satisfaction For to everyone who has, more will be given and he will grow rich; but from the one who has not, even what he has will be taken away. (Matthew 25: 29) 23 06 2020 18 09 2020 28 02 2021 01 04 2021 ©...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (5): 895–908.
Published: 10 January 2020
...Shuojia Guo; Seokyoun Hwang; Chenglu Wang Purpose This paper aims to examine the B2B advertising effect on firm’s market value and whether/how its effectiveness can be enhanced with corporate social responsibility (CSR) strengths. Design/methodology/approach The authors propose that CSR can...
