... Emerald Publishing Limited Licensed re-use rights only Two-way technology spillover Carbon transfer Interaction Carbon emission reduction Optimized Shapley value To mitigate global warming, China has been actively participating in global climate governance. In 2020, the Chinese...

... model. Through theoretical research and numerical analysis results, centralized decision-making is more economical and efficient than decentralized decision-making. Publicity and education on carbon emission reduction for consumers will help consumers accept carbon emission reduction products...

... and analysis. Section 6 proposes an extended model is proposed. Finally, Section 7 provides the conclusions. The purpose of this paper is to investigate the impact of fairness concern on the optimal pricing, carbon emission reduction (CER), green marketing efforts (GME) and utility of supply chain...