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Keywords: Cause-related B2B marketing Programs
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Journal Articles
Adoption of digital platforms by sponsoring organisations and NPOs for cause-related B2B marketing programs: a fsQCA exploration
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Journal of Business & Industrial Marketing (2024) 39 (3): 617–632.
Published: 15 September 2023
...Vibhas Amawate Purpose Cause-related B2B marketing programs involve sponsoring organisations working with B2B suppliers with the help of non-profit organisations (NPOs) on practises relating to environmental friendliness, workforce diversity, human rights, safety, philanthropy and business ethics...
