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Keywords: Centrality
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Journal Articles
How to make you more central? The role of guanxi and interaction
Available to Purchase
Journal of Business & Industrial Marketing (2024) 39 (8): 1788–1799.
Published: 29 April 2024
...Naiding Yang; Yan Wang; Mingzhen Zhang; Chunxiao Xie Purpose Many studies have investigated dynamic positions and their importance, but there is less attention paid to how to enter more central positions. Interorganizational relationships are an important factor in network structural change...
Journal Articles
The synergistic effect of the industrial international competitiveness and coopetition network position on market share: evidence from global automobile industry
Available to Purchase
Journal of Business & Industrial Marketing (2023) 38 (11): 2446–2459.
Published: 22 March 2023
.... Finally, Stata was used for data analysis. Findings This paper finds that structural holes and centrality are beneficial to improve global market share. And the trade network strength and structures have positive multiple moderating effects on the relationship between the firm global coopetition...
Journal Articles
Centrality and community detection: a co-marketing multilayer network
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Journal of Business & Industrial Marketing (2019) 34 (8): 1749–1762.
Published: 09 October 2019
...Andreia Fernandes; Patrícia C.T. Gonçalves; Pedro Campos; Catarina Delgado Purpose Based on the data obtained from a questionnaire of 595 people, the authors explore the relative importance of consumers, checking whether socioeconomic variables influence their centrality, detecting the communities...
