Skip to Main Content
Keywords: Change agent
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (3): 643–650.
Published: 02 November 2018
... is primarily an exploratory learning process as it requires efforts from credibility worthy champions (we call them change agents) to change the beliefs of sceptics and achieve legitimacy, and drive the change ensuing from an invention. In the validation process, agents are engaged in a search for new...

or Create an Account

Close Modal
Close Modal