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Keywords: Change agent
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Journal Articles
Validation of organizational innovation as a creative learning process
Available to Purchase
Journal of Business & Industrial Marketing (2019) 34 (3): 643–650.
Published: 02 November 2018
... is primarily an exploratory learning process as it requires efforts from credibility worthy champions (we call them change agents) to change the beliefs of sceptics and achieve legitimacy, and drive the change ensuing from an invention. In the validation process, agents are engaged in a search for new...
