... and, second, the healthcare sector. Konuş et al. (2008) and Pani et al. (2020) use attitudes towards channels as the main segmentation criteria. However, De Keyser et al. (2015) argue that attitudes alone cannot ideally predict actual channel behaviour and therefore...

... Licensed re-use rights only Affective commitment Trust Power sources Distribution channel Environmental munificence Channel behaviour Retailing Agent dependence Within a distribution channel, channel members play an important role in delivering satisfaction to customers...