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Keywords: Channel diversity
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Journal Articles
Channel diversity, constructive and destructive conflicts: the moderating role of network centrality
Journal of Business & Industrial Marketing (2024) 39 (11): 2438–2449.
Published: 08 August 2024
...Fanglan Pang; Qian Yang Purpose This study aims to investigate the impact of channel diversity on constructive and destructive conflicts in manufacturer-distributor relationships, as well as the mediating role of distributor opportunism and the moderating role of distributor network centrality...
