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Keywords: Channel motivation
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Journal Articles
Journal of Business & Industrial Marketing (2012) 27 (2): 89–99.
Published: 27 January 2012
... can be contacted at: jlin@management.ntu.edu.tw © Emerald Group Publishing Limited 2012 New products Retailer acceptance Buyer‐supplier relationship Channel motivation Product advantage Market competitiveness Retailers Buyers Suppliers An executive summary for managers...
