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Keywords: China market-entry
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (4): 911–924.
Published: 17 September 2024
... by Industrial Marketing and Purchasing (IMP), scholars arguing that firms are actors holding and accessing resources, exchanging activities and relationships. Business network relationships Luxury fashion companies China market-entry Internationalisation © 2024 Emerald Publishing Limited 2024...
