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Keywords: Chinese‐Western business relationships
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Journal Articles
Journal of Business & Industrial Marketing (2012) 27 (6): 456–467.
Published: 27 July 2012
... relationships based on interactions between people from different cultures. From this is drawn an important distinction between cross‐cultural adaptation and intercultural interaction. Finally, we offer a new understanding of how to facilitate ChineseWestern business relationships, which we term...

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