Keywords: Circularity
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (1): 79–98.
Published: 25 November 2025
...Bjørn Ronny Vien Purpose This study aims to examine how digital servitization can help manufacturing small and medium-sized enterprises (SMEs) advance circularity in service ecosystems. Design/methodology/approach This qualitative study interviewed managers from 18 manufacturing SMEs in Norway...

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