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Journal Articles
An exploratory study of attendee activities at a business trade show
Available to Purchase
Journal of Business & Industrial Marketing (2010) 25 (4): 241–248.
Published: 13 April 2010
... Emerald Group Publishing Limited 2010 Trade fairs Shopping Cluster analysis Classification Industrial trade shows are a multi‐billion dollar industry. The typical exhibition industry metrics such as net square feet and the number of exhibitors/attendees have displayed steady growth...
