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Keywords: Client-agency
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Journal Articles
Journal of Business & Industrial Marketing 1–14.
Published: 24 July 2026
...Sophie Iredale; Aleksej Heinze; Sajjad M. Jasimuddin Purpose The paper aims to examine how algorithmic opacity in digital platforms reshapes signalling processes within client-agency relationships. While signalling theory assumes that agencies can convey qualities such as expertise, performance...
