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Keywords: Co-exploitation project
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Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (5): 875–894.
Published: 24 February 2020
... by exploiting complementary assets or by exploring new opportunities. Thus, the success of the collaborative innovation project is significantly affected by the way the collaboration is governed. On the one hand, for co-exploitation projects, companies should rely on contracts to improve their performance...
