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Keywords: Code of ethics
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Journal Articles
Journal of Business & Industrial Marketing (2013) 28 (8): 687–695.
Published: 07 October 2013
... codes of ethics as dimensions of CCBs. Design/methodology/approach – By surveying organizations, the paper attempts to extend and validate previous research in ethical branding by proposing an additional empirically grounded conceptual model of “the conscientious dimension” of corporate brands...
