Keywords: Codes
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Business & Industrial Marketing (2003) 18 (6-7): 529–544.
Published: 01 December 2003
... that emerges, second, the depth of analysis that emerges from using multidimensional coding, and third, the utility of the process of successive categorisation. In this study qualitative sorting techniques have been used but the conceptual process model adopted owes something to numerical taxonomy...

or Create an Account

Close subscription notice
Close access options