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Keywords: Cognitive
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Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (1): 134–144.
Published: 05 February 2018
...Kofi Q. Dadzie; Charlene A. Dadzie; Alvin J. Williams Purpose This study aims to examine how various components of interpersonal trust (affective and cognitive) influence the duration of buyer-seller relationships in the emerging market (EM) context of a heterogeneous market structure dominated...
