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Keywords: Cognitive complexity
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (10): 1489–1502.
Published: 09 July 2026
... 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Paradoxical salesperson Cognitive complexity Multidextrous selling Theories-in-use approach Theory of paradox Personal selling The competitive landscape of professional selling has forced...
