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1-3 of 3
Keywords: Collectivism
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Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (7): 1521–1532.
Published: 08 July 2019
... the role of the gatekeeping bureaucracy and differing perceptions thereof by OAs. Power distance Wasta Collectivism The Arabian Gulf Organizational buying behavior Particularism The buying center The realities of globalization create pressing challenges for industrial marketing, while...
Journal Articles
Journal of Business & Industrial Marketing (2017) 32 (7): 889–900.
Published: 07 August 2017
... programming of the mind that distinguishes the members of one group or category of people from another”. He describes culture using four dimensions: Individualism versus Collectivism; Masculinity versus Femininity; Large or Small Power Distance; and Strong or Weak Uncertainly Avoidance. Differences...
Journal Articles
Journal of Business & Industrial Marketing (2011) 26 (2): 92–103.
Published: 01 February 2011
...Sungmin Ryu; Eun‐Ju Lee; Won Jun Lee Purpose This study seeks to introduce the concept of collectivism, and to assess its impact on interfirm commitment in both high and low collectivist countries. Design/methodology/approach In evaluating the effects of bilateral power structures...
