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1-2 of 2
Keywords: Commercialization
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (13): 31–44.
Published: 10 January 2023
...Anil Engez; Leena Aarikka-Stenroos Purpose Successful commercialization is crucial to innovative firms, but further investigation is needed on how diverse stakeholders can contribute to the commercialization of a radical innovation that requires particular market creation support. This paper aims...
Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (7): 931–944.
Published: 05 October 2018
... and commercialization of an emerging technology. In particular, the research aims to understand how the roles played by network actors evolve during the development and commercialization process and what operational and dynamic capabilities are developed by actors through collaboration. Design/methodology/approach...
