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Keywords: Commitment to customer value
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Journal Articles
Journal of Business & Industrial Marketing (2016) 31 (7): 914–927.
Published: 01 August 2016
... stress (Bakker and Demerouti, 2007). Ethical leadership Customer orientation Job stress Salespeople Commitment to customer value Salespeople have traditionally focused on the communication of the value of their market offerings to customers. As personal selling continues to evolve...
