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Keywords: Commitment to display rules
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (9): 1879–1891.
Published: 17 September 2025
...Grace Holyfield; William B. Locander Purpose The purpose of this paper is to examine how perceived ability-job fit and commitment to display rules relate to emotional labor in business-to-business salespeople and the influence emotional labor has on important sales outcomes. Design/methodology...
