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Keywords: Competence trust
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (13): 158–170.
Published: 02 May 2025
... internationalization. Multidimensional trust Firm Bridge-maker Internationalization Contractual trust Competence trust Goodwill trust This paper focuses on the collaboration between internationalizing firms and their local partners (bridge-makers) that can help them internationalize in the target...
