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Keywords: Competence-based marketing
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Journal Articles
The impacts of competence-based marketing capabilities: relative attention, relationship learning and collaboration development
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Journal of Business & Industrial Marketing (2018) 33 (7): 896–910.
Published: 05 October 2018
...Feng-Hsu Liu; Lu-Jui Chen Purpose Original equipment manufacturing (OEM) suppliers must identify and communicate competences to ensure that they are successfully translated into competitive advantages. This study aims to explore the competence-based marketing capabilities of suppliers based...
