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Keywords: Competitive bidding
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Journal Articles
Journal of Business & Industrial Marketing (2013) 28 (1): 60–71.
Published: 28 January 2013
... supplier quality, which is important for identifying the best tender; and whether price is contingent on supplier reputation and on buyer's quality sensitiveness in a competitive bidding situation. Design/methodology/approach – This study builds on a conjoint experiment where 19 contractors consider...
