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Keywords: Competitive intelligence
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Journal Articles
Journal of Business & Industrial Marketing (2012) 27 (3): 242–254.
Published: 17 February 2012
...Ramendra Singh; D.V.R. Seshadri; Phani Tej Adidam; Madhumita Banerjee; Paurav Shukla Purpose This paper aims to explore the impact of competitive intelligence (CI) practices on the firm's performance in the emerging market context of India. The paper seeks to answer the following questions: do CI...
