Keywords: Complex product
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (8): 1788–1799.
Published: 29 April 2024
... of interaction. Design/methodology/approach The study used a mixed method to collect data from 256 Chinese Cops (complex product systems) firms. And, hypotheses were tested using SPSS 25.0 and AMOS 26.0. Findings The results indicate that renqing, ganqing and xinyong have significant positive effects...

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