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Keywords: Computer technology
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Journal Articles
Journal of Business & Industrial Marketing (2000) 15 (1): 34–56.
Published: 01 February 2000
... in utilizing and/or expanding applications of computer technology. The variety of functional differences (e.g. marketing, and human resources) suggests success with computer technology must be viewed within the context of specific users (Kallman and O’Neill, 1993). For example, the success criteria...
