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Keywords: Concept
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (13): 211–219.
Published: 18 July 2023
... illustrating the characteristics of conceptualising in individual studies. Findings The paper concludes that there is an open and interactive way of conceptualising in the INA. The empirical and theoretical grounding achieved through combining concepts in individual empirical studies interplays...
