Keywords: Conceptual
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Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (5): 1025–1044.
Published: 17 September 2021
...Lujie Chen; Mengqi Jiang; Fu Jia; Guoquan Liu Purpose The purpose of this study is to develop a synthesized conceptual framework for artificial intelligence (AI) adoption in the field of business-to-business (B2B) marketing. Design/methodology/approach A conceptual development approach has...

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