Keywords: Configuration
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2012) 27 (4): 259–274.
Published: 06 April 2012
... performance management, account team profile and skills. The management practices pertinent to each element are discussed. Practical implications Firms need to ensure that a SAMP is configured so that there is fit between the design elements discussed. Focus should be put on identifying framing elements...

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