... the negative impact of risk factors and the importance of appropriate strategies related to SRM, the current study suggests that firms can improve their SRM and market performance by adopting the right mix of risks and strategies. Most studies ignore a configurational approach when considering SRM in relation...

... performance management, account team profile and skills. The management practices pertinent to each element are discussed. Practical implications Firms need to ensure that a SAMP is configured so that there is fit between the design elements discussed. Focus should be put on identifying framing elements...