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Keywords: Configurational analysis
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Journal Articles
How do ESG pillars impact firms’ marketing performance? A configurational analysis in the pharmaceutical sector
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Journal of Business & Industrial Marketing (2022) 37 (8): 1594–1606.
Published: 04 February 2021
...’ knowledge, this study is the first to use configurational analysis to investigate combinations of ESG pillars that lead firms to achieve higher levels of marketing performance. Francesco Paolone can be contacted at: francesco.paolone@unimercatorum.it 27 07 2020 03 12 2020 22 12 2020...
