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Keywords: Conflict resolution
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Journal Articles
A global examination of institutional effects on B2B cooperation
Available to Purchase
Journal of Business & Industrial Marketing (2021) 36 (10): 1806–1819.
Published: 20 January 2021
.... Cooperation Relationship marketing Emerging markets B2B relationships Institutional governance Trust and commitment Relational exchanges BRIC Conflict resolution Trust Commitment Institutional environments surrounding cross-border relational exchanges remain a topic of interest for global...
Journal Articles
Moderating effects of institutional factors on relationship quality: a comparative analysis of the US, Brazil, and China
Available to Purchase
Journal of Business & Industrial Marketing (2019) 34 (6): 1339–1359.
Published: 08 January 2019
... to more than just communications context and cultural heritage. Results demonstrate that a buyer’s quest for legitimacy impacts its sensitivity to what supplier behaviors matter the most. Conflict resolution Relationship quality Relationship benefits Communication quality Interaction frequency...
Journal Articles
Managing Product Line Mismatch with Distributors
Available to Purchase
Journal of Business & Industrial Marketing (1992) 7 (3): 19–28.
Published: 01 March 1992
... Marketing Management, No. 18 (1989), pp.239-244. 3. Milbank, Dana, "Quaker State Slips in Marketing Battle," The Wall Street Journal, February 13, 1991, p.A4. 28 © MCB UP Limited 1992 Conflict resolution Distribution Manufacturing Sales methods ...
