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Keywords: Connection
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Journal Articles
The triad value function – theorizing the value potential of connected relationships
Available to Purchase
Journal of Business & Industrial Marketing (2016) 31 (7): 849–860.
Published: 01 August 2016
... of connections expands exponentially with the number of ties in the network. Moreover, it must be applied in the study of service triads and open vertical supply chain triads to further verify the practical adequacy of the concept. Practical implications The triad value function cannot be used normatively...
