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Keywords: Conscientious corporate brand
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Journal Articles
Journal of Business & Industrial Marketing (2013) 28 (8): 687–695.
Published: 07 October 2013
...David B. Hutchinson; Jang Singh; Göran Svensson; Tore Mysen Purpose – This paper attempts to validate a conceptual model for conscientious corporate brands (CCB) by exploring environmental and climate change issues together with perceptions of the internal and external effectiveness of corporate...
