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Keywords: Context
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (13): 211–219.
Published: 18 July 2023
... of concepts. Industrial network approach (INA) IMP Concept Conceptualising Business network Interaction Context Researchers engaged in the industrial network approach (INA) are working with an abundance of theoretical concepts that contribute to describe and analyse interaction...
Journal Articles
Contextual layers of service experience in professional business services
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Journal of Business & Industrial Marketing (2018) 33 (8): 1114–1124.
Published: 14 November 2018
... conceptual paper. Second, current discussions and definitions related to the concept of service experience and context are introduced. After that we will present the layers of context in the formation of business service experience basing on existing research. In the end of this paper we will conclude our...
