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Keywords: Context
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (13): 211–219.
Published: 18 July 2023
... (INA) IMP Concept Conceptualising Business network Interaction Context Researchers engaged in the industrial network approach (INA) are working with an abundance of theoretical concepts that contribute to describe and analyse interaction and networking aspects of business...
Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (8): 1114–1124.
Published: 14 November 2018
... and relationship perspectives, likewise professional services. Only a limited number of studies seem to address the highly topical context of professional/knowledge-intensive business services and relationships. The authors tie the discussion concerning different contextual layers of service experience...
