Keywords: Contract
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Journal Articles
Journal of Business & Industrial Marketing (2015) 30 (3-4): 405–413.
Published: 01 May 2015
...Dr Chiara Cantù, Dr Daniela Corsaro and Prof Annalisa Tunisini; Monika Maria Möhring; John Finch Purpose – This paper aims to contrast two approaches to the study of contracts in business and industrial marketing: first, as a legal document in shaping at the outset exchanges and interactions...

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