...Min Sung Purpose This study aims to understand what primary relationship problem mechanisms can exist in the franchise channel and how exchange partners respond to them. This study demonstrates how the franchisor’s relationship problem mechanisms (threat, contract enforcement) affect...

... survey data collected from 227 firms in China. Hierarchical regression analysis is used to test the hypotheses. This study finds that business ties have significant effect on contract completeness, while political ties have significant effect on contract enforcement. Moreover, these effects...

... offer is presented (Gilliland and Bello, 2002). To investigate what mechanisms impact transaction and relation-based interactions, our hypotheses test whether contract enforcement is the direct and traditional approach to opportunism reduction or whether other factors such as trust and ethical level...

... performance dimensions. Second, it examines the moderating effects of both exchange-related behavioral risk (reflected by contract enforcement in this study) and market-related environmental risk (reflected by market turbulence in this study) on the above relationship. Design/methodology/approach Based...