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Keywords: Contract law
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Journal Articles
Journal of Business & Industrial Marketing (1995) 10 (2): 7–19.
Published: 01 May 1995
... and to avoid being dominated. Uses an extension of transaction cost analysis and contract law to provide empirical insight into supplier‐dealer relationships within dealers′ supply networks. Also suggests simple but powerful mechanisms for suppliers to enhance relationship strength. © MCB UP Limited 1995...
