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Keywords: Contractual trust
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (13): 158–170.
Published: 02 May 2025
... This paper found that external factors sometimes alter firm internationalization. However, if the partnership develops multidimensional trust, it enhances long-term partnership and firm internationalization. More specifically, the partnership starts with a contractual trust, but developing competence...
