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Keywords: Coopetition dynamics
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (6): 899–912.
Published: 20 March 2026
... Publishing Limited Licensed re-use rights only Coopetition dynamics Strategic orientation Paradoxical relationships Coopetition, defined as “a strategic and dynamic process in which economic actors jointly create value through cooperative interaction, while they simultaneously compete...
