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Keywords: Coopetition-oriented mindset
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Journal Articles
Journal of Business & Industrial Marketing 1–15.
Published: 06 August 2026
... dimensions (structural, relational and cognitive) shape the relationship between a coopetition-oriented mindset and coopetition-oriented behaviors to ultimately drive knowledge exchange. Design/methodology/approach Adopting a mixed-method approach, this paper combines quantitative and qualitative data...
