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Keywords: Copywriting
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Journal Articles
Journal of Business & Industrial Marketing (1995) 10 (2): 20–33.
Published: 01 May 1995
... of what it was all about: “The body of advertising is information, its heart is imagination, and its soul is repetition”. Advertising Copywriting Goals Media Objectives USA Work planning Perhaps you are one of the senior business people in the USA who believes, as I do, that some 90...
