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Keywords: Copywriting
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Journal Articles
How to create advertising that works
Available to Purchase
Journal of Business & Industrial Marketing (1995) 10 (2): 20–33.
Published: 01 May 1995
.... How often have you watched a television commercial and realized that you have no idea what product was being advertised, or what you were supposed to do? But, oh my, wasn′t it artistic! © MCB UP Limited 1995 Advertising Copywriting Goals Media Objectives USA Work planning...
