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Keywords: Core competences
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Journal Articles
A firm’s competence development through its network of exchange relationships
Available to Purchase
Journal of Business & Industrial Marketing (2001) 16 (7): 574–599.
Published: 01 December 2001
... and skills will be needed to handle relationships, once established. © MCB UP Limited 2001 Core competences Networks Relationship marketing Central issues In the literature (Abell and Hammond, 1979; Kotler, 1997; Aaker et al., 1995; Dunphy et al., 1997) the notion...
