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Keywords: Corporate performance
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (8): 1800–1808.
Published: 14 May 2024
... corporate performance (CP) in B2B settings. Design/methodology/approach The methodology is based on a questionnaire survey in Norway, and a deductive research design. A total of 216 usable questionnaires out of 356 were returned, generating a response rate of 60.6%. Findings This study shows...
