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Keywords: Corporate social media communication
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (9): 1413–1430.
Published: 17 June 2026
...Ya Sun; Dicong Gou Purpose This paper aims to systematically examine credibility, trust and trustworthiness, as interrelated yet distinct constructs, in corporate social media communication on the basis of existing literature. It aims to identify antecedents, decisions and outcomes while mapping...
