Keywords: Corporate social responsibility
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Journal Articles
Journal of Business & Industrial Marketing 1–20.
Published: 11 September 2026
...Kui Wang; Chuangneng Cai; Wei Han Purpose Corporate social responsibility ( CSR ) has been widely shown to strengthen firm competitiveness by building trust, deepening stakeholder relationships and enhancing marketing capability ( MC ). Yet these benefits rest on a critical premise...
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Journal of Business & Industrial Marketing (2023) 38 (10): 2122–2133.
Published: 03 January 2023
... in the B2B context, the authors exemplify the framework using B2B examples. Conscientious corporate branding Organizational purpose Ethical leadership Ethicalization Sustainability Corporate social responsibility While B2B firms have embraced corporate branding, their leaders are now...
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Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (9): 1614–1626.
Published: 01 December 2020
... their business models for sustainability to generate positive economic, social and ecological value and gain credibility for their missions. Stakeholders Corporate social responsibility Business network Business model for sustainability Sustainable product-service system Embracing sustainability...

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