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Keywords: Corporate social responsibility
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Journal Articles
Journal of Business & Industrial Marketing 1–20.
Published: 11 September 2026
...Kui Wang; Chuangneng Cai; Wei Han Purpose Corporate social responsibility ( CSR ) has been widely shown to strengthen firm competitiveness by building trust, deepening stakeholder relationships and enhancing marketing capability ( MC ). Yet these benefits rest on a critical premise...
Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (8): 1201–1220.
Published: 12 May 2026
... over 90% of all businesses and contribute approximately 50% to GDP (OECD, 2023). Corporate social responsibility (CSR) value co-creation has emerged as a critical mechanism through which firms engage customers in developing sustainable solutions while addressing societal challenges...
Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (12): 2620–2637.
Published: 29 August 2024
...Tamoor Azam; Khalid Jamil Purpose The purpose of this study is to find out the relationship between the corporate social responsibility (CSR) and green performance (GP) of Pakistani manufacturing SMEs. This study further explores the mediating roles of green human resource management (GHRM...
Journal Articles
Frank Ojadi, Simonov Kusi-Sarpong, Ifeyinwa Juliet Orji, Chunguang Bai, Himanshu Gupta, Ukoha Kalu Okwara
Journal of Business & Industrial Marketing (2023) 38 (10): 2220–2239.
Published: 10 January 2023
... environment becomes more socially conscious. However, relatively little research has been conducted on integrating social sustainability aspects with a focus on corporate social responsibility (CSR) into the selection of suppliers in the service sector, particularly the banking industry. In this paper...
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (10): 2122–2133.
Published: 03 January 2023
... in the B2B context, the authors exemplify the framework using B2B examples. Conscientious corporate branding Organizational purpose Ethical leadership Ethicalization Sustainability Corporate social responsibility While B2B firms have embraced corporate branding, their leaders are now...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (12): 2573–2586.
Published: 25 May 2022
...Gutama Kusse Getele; Tsitaire Jean Arrive; Xiong Ruoliu Purpose This study aims to understand better how business strategies impact a company’s corporate social responsibility (CSR). Design/methodology/approach In this research, two categories of business strategy are proposed, and partial...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (6): 1255–1268.
Published: 01 October 2021
... Corporate social responsibility (CSR) is a requirement for energy enterprises as different stakeholders deem environmental and social responsibility the duty. This study aims to explore the determinants that affect CSR disclosure in energy enterprises of developing nations. Panel data of energy...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (1): 29–46.
Published: 11 March 2021
...Yong Liu; Wenwen Ren; Qian Xu; Zhiyang Liu Purpose This paper aims to deal with the coordination problem of the supply chain through cost sharing of corporate social responsibility (CSR) and government subsidy. Design/methodology/approach With respect to the coordination problem of the supply...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (8): 1594–1606.
Published: 04 February 2021
... 27 12 2020 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Health care Corporate social responsibility Accounting Marketing performance Configurational analysis The evolution and convergence of financial and non-financial...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (9): 1614–1626.
Published: 01 December 2020
... their business models for sustainability to generate positive economic, social and ecological value and gain credibility for their missions. Stakeholders Corporate social responsibility Business network Business model for sustainability Sustainable product-service system Embracing sustainability...
