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1-9 of 9
Keywords: Corporate social responsibility
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Journal Articles
Digital sustainability empowerment and B2B customer co-creation: how CSR value creation drives green innovation performance in emerging market SMEs
Available to Purchase
Journal of Business & Industrial Marketing (2026) 41 (8): 1201–1220.
Published: 12 May 2026
... over 90% of all businesses and contribute approximately 50% to GDP (OECD, 2023). Corporate social responsibility (CSR) value co-creation has emerged as a critical mechanism through which firms engage customers in developing sustainable solutions while addressing societal challenges...
Journal Articles
Studying the role of corporate social responsibility, green HRM and green innovation to improve green performance of SMEs
Available to Purchase
Journal of Business & Industrial Marketing (2024) 39 (12): 2620–2637.
Published: 29 August 2024
...Tamoor Azam; Khalid Jamil Purpose The purpose of this study is to find out the relationship between the corporate social responsibility (CSR) and green performance (GP) of Pakistani manufacturing SMEs. This study further explores the mediating roles of green human resource management (GHRM...
Journal Articles
A decision support framework for socially responsible supplier selection in the Nigerian banking industry
Available to PurchaseFrank Ojadi, Simonov Kusi-Sarpong, Ifeyinwa Juliet Orji, Chunguang Bai, Himanshu Gupta, Ukoha Kalu Okwara
Journal of Business & Industrial Marketing (2023) 38 (10): 2220–2239.
Published: 10 January 2023
... on corporate social responsibility (CSR) into the selection of suppliers in the service sector, particularly the banking industry. In this paper, this study aims to propose a CSR decision support methodology to evaluate and prioritize socially responsible suppliers. A novel integrated decision support...
Journal Articles
The conscientious corporate brand: definition, operationalization and application in a B2B context
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Journal of Business & Industrial Marketing (2023) 38 (10): 2122–2133.
Published: 03 January 2023
.... This study uses an exploratory approach and focuses on extant literature relating to operating with a conscience, including organizational purpose, ethical leadership, ethicalization of the organization, stakeholder co-creation, sustainability and corporate social responsibility. This study shows how...
Journal Articles
Understanding the influence of business strategy in corporate social responsibility: evidence from Chinese firms in Africa
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Journal of Business & Industrial Marketing (2022) 37 (12): 2573–2586.
Published: 25 May 2022
...Gutama Kusse Getele; Tsitaire Jean Arrive; Xiong Ruoliu Purpose This study aims to understand better how business strategies impact a company’s corporate social responsibility (CSR). Design/methodology/approach In this research, two categories of business strategy are proposed, and partial...
Journal Articles
A nexus between corporate social responsibility disclosure and its determinants in energy enterprises
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Journal of Business & Industrial Marketing (2022) 37 (6): 1255–1268.
Published: 01 October 2021
...Rahil Irfan Ahmed; Guohao Zhao; Naveed Ahmad; Umme Habiba Corporate social responsibility (CSR) is a requirement for energy enterprises as different stakeholders deem environmental and social responsibility the duty. This study aims to explore the determinants that affect CSR disclosure...
Journal Articles
A coordination mechanism through cost sharing of corporate social responsibility and government subsidy in a two-echelon supply chain
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Journal of Business & Industrial Marketing (2022) 37 (1): 29–46.
Published: 11 March 2021
...Yong Liu; Wenwen Ren; Qian Xu; Zhiyang Liu Purpose This paper aims to deal with the coordination problem of the supply chain through cost sharing of corporate social responsibility (CSR) and government subsidy. Design/methodology/approach With respect to the coordination problem of the supply...
Journal Articles
How do ESG pillars impact firms’ marketing performance? A configurational analysis in the pharmaceutical sector
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Journal of Business & Industrial Marketing (2022) 37 (8): 1594–1606.
Published: 04 February 2021
... 27 12 2020 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Health care Corporate social responsibility Accounting Marketing performance Configurational analysis The evolution and convergence of financial and non-financial...
Journal Articles
Collaboration in achieving sustainable solutions in the textile industry
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Journal of Business & Industrial Marketing (2021) 36 (9): 1614–1626.
Published: 01 December 2020
... by actors in civil society, business and government. The research contributes to the existing literature by applying approaches involving corporate social responsibility (CSR) and strategic nets to the study of the implementation of an S.PSS. Sustainable initiatives and offers developed by an S.PSS...
