... literature review yielding 130 papers and concluding with correspondence analysis using similarity indexes. This approach facilitates a deep dive into the diverse aspects of coopetition, including its drivers, practices, outcomes and associated risks. Findings The research identifies three distinct types...

...) provides a means of measuring efficient IMC practice. Findings Joint space perceptual maps generated by correspondence analysis reveal the association between trucking managers’ IMC mixes and the stages of the NPAM. Inspection shows that trucking managers deploy a relatively large number of traditional...