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Keywords: Cost management
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Journal Articles
Journal of Business & Industrial Marketing (1992) 7 (4): 49–54.
Published: 01 April 1992
... the management of four key areas: strategy management, cost management, asset management and organization management. Concludes that marketers must be more concerned with productivity in order to sustain customer satisfaction, healthy margins and market share in the competitive 1990s. © MCB UP Limited 1992...
Journal Articles
Journal of Business & Industrial Marketing (1991) 6 (3-4): 15–23.
Published: 01 March 1991
.... Concludes that it is these principles marketers need to be cognizant of and for which they need to develop skills. © MCB UP Limited 1991 Cost management Marketing Market share Price discounts Pricing Pricing strategy This article was previously published in the Journal of Consumer...
